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Digeratie’s MMM Success with Amesoeur Botanicals

Transforming an emerging CPG hair & skincare innovator into a rising star.

Our Marketing Mix Modeling drove 30% sales growth and a 20% ROI lift in one year.

Impact

In just a year, our MMM-driven strategy delivered exponential returns in a saturated hair and skincare market.

30%

Sales Growth

20%

ROI Lift

20%

Brand Awareness Lift

10%

Spend Waste Reduced

Our MMM Approach

We built a data-first ecosystem combining econometrics, A/B testing, and real-time analytics to optimize Amesoeur’s paid, owned, and earned channels with precise budget reallocation.

Media Synergy

65% of sales came from paid media; owned and earned drove the remaining 35%.

Incremental Testing

With 28 A/B tests, incrementality studies, and precise budget reallocation, paid media drove 65% of sales and awareness; owned/earned 35%.

Spend Efficiency

Improved Spend Efficiency reducing waste by 10% with reallocated budgets driving 30% sales growth and a 20% ROI lift in one year.

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